Freres Debut at International Builders Show 2024

In 2024, we made our first appearance at The National Association of Home Builders – International Builders Show (IBS) in Las Vegas, Nevada. Spanning three days, it was a whirlwind of building industry insights and innovations. As the world’s largest annual light construction show, IBS boasted more than 117,000 attendees and 2,400 companies showcasing their latest products and technologies.

IMG 2155 1

The building industry likes to go BIG – and so do we, especially when it comes to mass timber. We brought the exciting topic of mass timber to the forefront of our discussions. Surprisingly, many visitors at our booth were just discovering the significant impact mass timber is having on the construction landscape. It’s evident that mass timber in the U.S. is still emerging, sparking important discussions about carbon sequestration and carbon credits as solutions to global environmental concerns.

IMG 2069 1

Sustainability was a major theme, with natural resources playing a key role in builders and architects’ plans. Our booth was in good company. It was also great to see current clients and partners, including Endura, Pacific Wood Tech, Boise Cascade, and Universal Forest Products, representing their products in such a grand fashion see our current clients Endura Products, Withers Lumber, LBM Advantage, DC Structures and PARR Lumber.

IMG 2112 1

At Freres, “Innovation is our Tradition” isn’t just a tagline; it’s a philosophy that guides us, even after 102 years. We’re passionate about educating the world on the benefits of wood products and the importance of responsible forest management for future generations. Our focus at IBS was on educating attendees about veneer-based engineered wood products, including LVL, Rim Board, Plywood, MPP, and MPL.

We’re grateful to everyone who stopped by our booth for both brief hellos and in-depth discussions. The IBS experience was invaluable, and we’re already looking forward to next year’s event, IBS 2025, with anticipation. Remember, wood is good, and we’re here to showcase its potential in building a sustainable future.


We’ll send you a notification when a new story has been posted. It’s the easiest way to stay in the know.